V.C. Squier Company was a strings manufacturing company for violins, banjos, and guitars. In 1982, the Squier brand was reactivated by Fender to become its brand for lower priced versions of Fender guitars. Squier well known nationwide and were especially popular among students because of their reasonable price.
A bigger headstock had the room for the bigger Fender-logo decal. . Up to 1960, the main decal mentioned “Fender Stratocaster with synchronized tremolo” or simply “Fender .. 70's (Fantastic photos, your Japanese should be up to date)